Case Studies
Beauty
A British beauty brand had experienced significant growth over covid but wasn't ready to give up these strong numbers when lockdowns lifted. CMO In A Box ran a Brand Growth Strategy project conducting a market, brand and consumer audit and identified they were targeting the wrong consumers, their branding did not appeal and the brand naming and architecture was confusing to potential customers plus their marketing mix was limiting their growth. Armed with a clear definition of their customers and what adjustments to make to their brand and communications mix, the brand achieved 27% YoY growth surpassing their previous record braking high of covid. They invested in a follow up set of brand guidelines and brand assets to support the new growth plan as well as a retailer sell-in pack from CMO In A Box that landed them a £5m year 1 retail deal.
Electricals
An electrical consumer goods brand had specialised in one product category but that category as a whole (through no fault of their own) was undergoing decline. Their margins were also being challenged as they were relying on discounting in an unsuccessful bid to reverse the trend. CMO In A Box ran a Brand Growth Strategy project conducting a market, brand and consumer audit and identified an innovation pipeline and pricing to get them back on track and was able to get their average gross margin up from 55% to 71% after the new SKUs launched and pricing was corrected.
Homeware
A British ceramicist sought to create a brand that evoked warmth and homeliness, appealing to consumers who value unique, handmade accents for their homes. CMO In A Box conducted a comprehensive audience, business, and market analysis before developing a launch brand name and identity that could be applied to the pottery itself, as well as to ecommerce, social media, and packaging.